Jeremy Hutton’s Resume
Objective
Looking for a career with a cutting-edge agency in the Seattle area that specializes in creating effective website experiences that maximize website performance through multi-point funnel optimization. Strong background in project management while fostering client relationships into long-term partnerships. Skilled at applying various website strategies depending on a website’s life cycle - such as organic search optimization, campaign management (display/PPC), and testing (MVT/AB).
Experience
Pop - Seattle (8/2007 - Present)
Performance Marketing Client Services Executive (Search & Analytics)
- Worked with key stakeholders within the company to integrate performance marketing methodologies into the overall company culture which involved evangelizing, supporting, brainstorming, documenting, and processing a variety of offerings including Website Analytics, Paid Search Campaigns, & AB/Multivariate Testing.
- Grew client relationships from simple month-to-month reporting contracts into ongoing strategic website partnerships that included end-to-end (email to purchase) analytics-supported optimizations, pilot paid search and banner campaigns, as well as organic online marketing strategies.
- Provided strategic support for other Client Services Executives when introducing clients to Multivariate Testing, Online Advertising, SEO, and Analytic Installations.
- Planned, Managed, and Optimized 3-month, 150K online banner & paid search campaign which outperformed previous campaigns by 350%.
- Worked closely with client and vendor to develop a multi-phased multivariate test plan centered around key performance indicators which provided a 20% increase in conversion up on execution.
Xbox - Redmond (9/2005 – 7/2007)
Lead Web Producer
- Collaborated all support channel updates for the launch of the Xbox 360 website during Q4, 2005 then managed the production of a complete re-organization and re-design of the support channel in Q1, 2006.
- Coordinated with the Xbox Live team, including designers, editors, vendors and producers, to release all Xbox Live Marketplace offerings including gamerpic, theme, demo, and downloadable content pages for Xbox Live.
- Produced updates ranging from simple daily articles to large-scale cross-promotional events such as the launch of Xbox 360, Free Live Weekends, the Consumer Electronics Show, and the Electronic Entertainment Expo.
- Trained a team of producers and implemented training seminars to provide cross-team best-practices and documentation.
Cabin River Web Solutions - Yakima-Seattle (12/2004 - 6/2005)
Director of Web Development
- Recruited, hired, trained, and managed virtual web development team.
- Managed the production of 17 web development projects during Q2, 2005, including a company re-branding.
- Redesigned and implemented a multi-phase development process for programmers, graphic designers, information architects, and account managers.
- Implemented and articulated usability guidelines with clients and team members.
- Scheduled and tracked project milestones; managed staff meetings, final content approval, and major design/programming changes.
- Produced website usability analysis and system documentation for clients.
Education
Western Washington University - Bellingham (Graduated 2004)
Business Administration Management - Major
- Web Resource Design and Development – Minor
- English – Minor
Technical Proficiency
Testing Tools
Google Website Optimizer, Widemile, Crazy Egg
Analytic Tools
Google Analytics, WebTrends, Omniture SiteCatalyst (Training)
Search Engine Optimization Tools
Webmaster Tools, WebCEO, Xenu
Search Engine Marketing Tools
Google AdWords, Microsoft Advertising (AdCenter), Yahoo! Search Marketing
Software
Visio, Dreamweaver, Frontpage, Photoshop, Freehand, Visual Studio, Office
