Simple Website Optimizations for Search Engines - Content
Once you have your website built from the ground up for search engines - that is, you are using standard website mark-up for titles, links, headings, ect. - then you it is time to begin thinking about your website’s content. And by content, I mean a lot of things including your style of prose (language, voice, keywords, etc.) as well as the type of digital information you keep on your websites (imagery, video, links, etc.).
Below are my quick and dirty, simple website content optimizations that any novice search engine optimizer can begin using on their website.
Use your audience’s language
Know how your audience speaks and what your target market is saying. An “SEO” way of saying this is target the right keywords!
If your website is chalk full of the word “motorcycle” but your audience is searching for “hog” or “motor bike” as well, then there is a big disconnect between you and your audience. Since you are strictly using one type of language and your audience a wide variety, try to incorporate those other keywords by enriching the sites vocabulary.
Stay cutting edge - and write about it
Try to keep up to speed in your industry or at least your favorite topics - and write about them. Most search engine spiders value new and relevant information. Especially around new topics.
So as your industry, company, or even blogging-topic-of-choice grows and develops a new product or service, develop and opinion about it and share it with the world. You’ll not only begin to add that new up-and-coming keyword to your websites collection of keyword assets, but you’ll communicate to your audience that you’re knowledgeable and active in your space.
Think Multimedia
Don’t forget to incorporate video, imagery, and other multimedia into your posts. With the ease of YouTube you can make videos and upload them to your site. And with Twixtr you can take photos from your phone and upload them to the web. It’s not only the keywords that are going to make your content valuable, but as search engine bots become more and more sophisticated, they will be able to crawl the other multimedia items you have and index audio content along with textual information.
Widgets & Gadgets
Adding extra widgets and gadgets to your website borders on the optimizing your website for popularity along with content. I’m including it here because sometimes a branded widget or special tool can become a novelty in itself and can warrant topical content creation. Thus, if you have the ability and ingenuity to create online widgets in your space, take the time and hammer one out.
[...] second aspect is to create content and tools on your website that are relevant to your audience. The goal being to become an authority on a particular topic, subject or category. A search engines [...]