Jeremy Hutton

That’s right, folks. After much studying and slaving away at the three year old out-dated questions, I have passed the Google AdWords Qualified Individual exam and become an Advertising Professional. This helps put POP on the map of being a Certified Adwords Advertising Professional.

For those of you unfamiliar with the web analytics industry, never fear, because this really has nothing to do with web analytics. This is more web advertising.

So let’s say you want to advertise on the web (because everyone’s doing it and you need a piece of the pie).  If your maxed out search engine efforts don’t land you on the first page of google or yahoo, there is always sponsored search (also referred to as paid search and search engine marketing).

 Thus you can pay to be at the top of the search results. Granted, this does put that “sponsored link” title above your ad and usually give your result a nice light yellow background but you get that sought after visibility and possible click through that could eventually lead to a sale or conversion.

Google, Yahoo, and MSN are a great place to start because you can begin with smaller denominations to test how profitable a sponsored search campaign will be.

Tags: advertising, analytics, paid search, search engine, sponsored search, website

This entry was posted on Thursday, January 31st, 2008 at 2:02 pm and is filed under Online Advertising, Web Analytics. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.