Google AdWords Qualified Individual!

That’s right, folks. After much studying and slaving away at the three year old out-dated questions, I have passed the Google AdWords Qualified Individual exam and become an Advertising Professional. This helps put POP on the map of being a Certified Adwords Advertising Professional.

Google AdWords Qualified Individual

For those of you unfamiliar with the web analytics industry, never fear, because this really has nothing to do with web analytics. This is more web advertising.

So let’s say you want to advertise on the web (because everyone’s doing it and you need a piece of the pie).  If your maxed out search engine efforts don’t land you on the first page of google or yahoo, there is always sponsored search (also referred to as paid search and search engine marketing).

Paid Search Keyword Google

 Thus you can pay to be at the top of the search results. Granted, this does put that “sponsored link” title above your ad and usually give your result a nice light yellow background but you get that sought after visibility and possible click through that could eventually lead to a sale or conversion.

Google, Yahoo, and MSN are a great place to start because you can begin with smaller denominations to test how profitable a sponsored search campaign will be.

4 Comments so far

  1. MikeNo Gravatar on January 31st, 2008

    But what comes first, the keyords or the egg?

  2. TaylorNo Gravatar on March 14th, 2008

    Is Jeremy Hutton for hire by a new small business startup in Seattle?

    Enjoyed your read about SOE and Adwords. Would enjoy more. The site i entered is not the site we would want the work on…we plan on going live in July.

    Thanks,

    Taylor

  3. Veronique RensingNo Gravatar on April 29th, 2010

    Adwords is really good in driving traffic to your website. however, they are very strict right now and they would not easily approve websites that they thought have low quality content. `.

  4. Sam WilkinsonNo Gravatar on July 9th, 2010

    anybody knows how i could get my banned Adwords account back?`’-

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