Google Analytics Tools - Oct 16 2007
Google announced this morning that updates to the Google Analytics tool will be coming shortly. My two highlights are that they unveiled event tracking capabilities and a more in-depth site search section within the GA Tool that allows for some better segmentation. Some of the new updates trump what POP has already created manual work-arounds for (off-site link tracking), but overall, it’s good to see the web analytics industry progress.
At this point, my analytic experience is still pretty shallow so my comments remain fairly low level. Hopefully as new analytics tools emerge I’ll continue to grow my analytics expertise. In the meantime, feel free to comment and leave your feedback.