Will Travel for Analytics

Well, it’s been a busy two weeks. Joy and I went down to San Jose, California and checked out the Googleplex for a 3-day GAAC get together. I got to meet fellow Google Analytics folk and talk about some of the new features and drool a little bit more over Website Optimizer – oooh A/B Testing. Great to finally meet a few other people out there who use the tool and bounce a few ideas around.

Then, flew over to DC for eMetrics 2007 where I got more than my fair share of web analytics info sessions. I got to hear the one-and-only Avinash Kaushik speak and, yeah, I’d say he’s just about everything he’s cracked up to be. I also got to hear Jim Novo speak about behavioral targeting which was all the rage this year – seemed like every other speaker was talking more about it. If you haven’t heard, demographics are out, personas are in. I’m hoping to have a blog post about this soon – hopefully at Pop but we’ll see how fast those boys can get a blog up …. no, really.