Resume

Objective

Looking for a career opportunity that seamlessly blends project and marketing management to maximize campaign performance through multi-point optimization. Strong background in project management while fostering client and stakeholder relationships into long-term partnerships. Skilled at applying various marketing strategies depending on a product or website’s life cycle.  Strengths include knowledge in organic search optimization, campaign management (display/PPC), testing (MVT/AB), and social media (Facebook/Twitter).

Experience

Wadeware – Kirkland (10/2008 – Present)

  • Coordinated with over 14 work streams to successfully for an exclusive, industry-leading mobile device launch involving a partnership between a leading national mobile carrier and software development company.
  • Scoped, coordinated, and managed the development of a cutting edge proprietary business intelligence tool for a local Major League Baseball team that included ground breaking Silverlight technology.
  • Developed and executed company-wide marketing strategy, which included the following key elements: website rebuild using CMS platform, content development of over 40-pages of new marketing content, website optimization for search engine indexation, and online paid search campaign development and launch.
  • Managed ongoing updates to keep 80-page project portfolio current for sales team.
  • Grew client Microsoft partner relationships from single 10-page technical writing projects to developing and publishing entire BOM (Bill of Material) projects that often included Brochures, Datasheets, DVD Media, Whitepapers, PowerPoint Decks, Demo Guides, VMs, and Battlecards.

Pop – Seattle (8/2007 – 10/2008)
Performance Marketing Client Services Executive (Search & Analytics)

  • Worked with key stakeholders within the company to integrate performance marketing methodologies into the overall company culture which involved evangelizing, supporting, brainstorming, documenting, and processing a variety of offerings including Website Analytics, Paid Search Campaigns, & AB/Multivariate Testing.
  • Grew client relationships from simple month-to-month reporting contracts into ongoing strategic website partnerships that included end-to-end (email to purchase) analytics-supported optimizations, pilot paid search and banner campaigns, as well as organic online marketing strategies.
  • Provided strategic support for other Client Services Executives when introducing clients to Multivariate Testing, Online Advertising, SEO, and Analytic Installations.
  • Planned, Managed, and Optimized 3-month, 150K online banner & paid search campaign which outperformed previous campaigns by 350%.
  • Worked closely with client and vendor to develop a multi-phased multivariate test plan centered around key performance indicators which provided a 20% increase in conversion.

Xbox - Redmond (9/2005 – 7/2007)
Lead Web Producer

  • Collaborated all support channel updates for the launch of the Xbox 360 website during Q4, 2005 then managed the production of a complete re-organization and re-design of the support channel in Q1, 2006.
  • Coordinated with the Xbox Live team, including designers, editors, vendors and producers, to release all Xbox Live Marketplace offerings including gamerpic, theme, demo, and downloadable content pages for Xbox Live.
  • Produced updates ranging from simple daily articles to large-scale cross-promotional events such as the launch of Xbox 360, Free Live Weekends, the Consumer Electronics Show, and the Electronic Entertainment Expo.
  • Trained a team of producers and implemented training seminars to provide cross-team best-practices and documentation.

Cabin River Web Solutions - Yakima-Seattle (12/2004 – 6/2005)
Director of Web Development

  • Recruited, hired, trained, and managed virtual web development team.
  • Managed the production of 17 web development projects during Q2, 2005, including a company re-branding.
  • Redesigned and implemented a multi-phase development process for programmers, graphic designers, information architects, and account managers.
  • Implemented and articulated usability guidelines with clients and team members.
  • Scheduled and tracked project milestones; managed staff meetings, final content approval, and major design/programming changes.
  • Produced website usability analysis and system documentation for clients.

Education

Western Washington University – Bellingham (Graduated 2004)
Business Administration Management – Major

  • Web Resource Design and Development – Minor
  • English – Minor

Technical Proficiency

Testing Tools
Google Website Optimizer, Widemile, Crazy Egg

Analytic Tools
Google Analytics, WebTrends, Omniture SiteCatalyst (Training)

Search Engine Optimization Tools
Webmaster Tools, WebCEO, Xenu

Search Engine Marketing Tools
Google AdWords, Microsoft Advertising (AdCenter), Yahoo! Search Marketing

Software
Visio, Dreamweaver, Frontpage, Photoshop, Freehand, Visual Studio, Office